On friday the 9th of December, the annual event Trendgalan is held in Stockholm. A big event with a lot of speakers showing all about the latest trends…
Extra extra read all about it!
The sometimes daily updated news
Har du och ditt företag massor av bra ideér om hur ni skulle kunna göra livet lite bättre och roligare för era kunder, men inte riktigt kommit dit än? Nu har ni möjligheten att få hjälp av en hel byrå med specialister inom strategi, design och teknik etc. Tävla och vinn en eftermiddag med oss i vårt Innovations Lab! Det enda ni behöver göra är att skriva den bästa tänkbara briefen där ni beskriver ert problem och vad ni vill ha hjälp med.
We are happy to announce that we are nominated for Svenska Designpriset in the device category for ICA Handla iPad!
We would be more than happy if you would like to place your vote for our awesome work with ICA. You can do this by simply following the link right here and look for category 5D – Device – Läsplatta.
One really cool feature we can mention in short is the “air gesture”. This feature gives you the opportunity to scroll through receipts without even touching the screen. Perfect for those messy fingers you get while cooking! Read more about the rest of it!
Utbildningsradion has chosen us as the agency for their upcoming play service UR Play 2.0! The assignment includes concept and strategy for creating the next generations UR Play; a visionary and modern educational service containing of audio and video material from UR.
“It feels really exciting working with Apegroup who won the assignment in strong competition with some other really good agencies. For us, it’s key to work with an agency that not only understands what public service really is, but also can help us onwards and upwards with the users new behaviour and their higher expectations from us as a media supplier. We want to continue to be a key player in a time where the quest for knowledge is everywhere, all the time and in every possible context,” says Sara Johannesson, Project Manager at Utbildningsradion.
Utbildningsradion is a part of the Swedish public service along with SVT and Sveriges Radio. UR Play is Sweden’s most knowledge packed play service with over 2500 shows on everything ranging from history to mathematics and language.
We are truly excited about bringing home this prestigious assignment! Let’s go!
Last night we had the pleasure of having Miguel Casas from Google over to present Project Tango. Adam Bell, one of our beloved architects, also took the stage and held a really appreciated demo on Data Democracy.
Together with GTUG (Google Technology User Group) we had made sure that about 80 people had found their way to our office. Not only to get served a spanking new demo about Tango, but also some bagels and a couple of cold ones.
Tango is a collaborative project between Google, research labs, universities and a bunch of industrial partners from around the world. Together they have put 10 years of research in computer vision and robotics to create a unique mobile phone. The goal with this device is that it understands and interprets it’s surroundings the same way we do and that it shares our sense of space and movement.
The guys gave us some further insight into the project and let us look at the prototype and it was some really cool stuff, rest assured! You can find more information on Project Tango right here.
ICA launched their self scan service in stores 10 years ago and it has been hugely successful ever since. Not only does it save time for the customers but it also frees up the staff so they can offer better service in the store. Now it’s possible to shop with your own mobile instead of the bulky handheld scanners.
The pilot is now available in two selected stores in the Stockholm area (Ica Maxi in Solna and Ica Supermarket in Kista).
We’ve worked hard to include the self scan functionality in the ICA Handla app so that it will work seamlessly with other popular features such as recipes and shopping lists.
Try it out and let us know what you think!
You are hereby invited to join us for breakfast and some new insights on Thursday 24th of April. The first topic for the year is Loyalty & CRM!
Today traditional campaign management and CRM are constantly challenged by real-time events where the customer him-/herself seeks interactions with a brand or a company.
So how do we really create a relevant dialogue with our customers? What is our view on the problem and how do we change our daily routine to make it work?
Mattias Olsson, Strategy & Design Director at apegroup and Ola Ottosson, Senior Analyst at ActionBase will spend this morning elaborating on those question.
If you are a Marketing Director, Business Director or/and Head of CRM, loyalty programs and campaigns, and by any chance even a Chief Customer Officer this event is a must.
08.00 – Breakfast
08.30 – Presentation
09.30 – Q&A
Want to join us? Press the link below!
This weekend Hack for Sweden took place at Naturvårdsverket in our beloved capital city, Stockholm.
In a unique collaboration between thirteen authorities and organizations an opportunity was given to closer to 30 teams from all around Sweden. During the weekend the participating teams got the chance to develop new and innovative products and services with the help of location-centric open or free data. The aim was to inspire greater use of the authorities products and services to the public.
Of course Apegroup was on location represented by team Tummen Upp (Thumbs Up) consisting of Arvid Wollin, Jenna Jonsson, Ola Bratt and Veronika Ekström.
We are proud to announce that our colleagues won the category Public Good with their application Art App! Art App transforms it’s user into a modern Carl von Linné. By the help of a digital loupe and your current geo-position you will be able to report and access sightings from the surrounding nature (both in a live feed and an easy accessible map view). The application also gives the user access to the insanely large art database that is full of species from the Swedish flora and fauna.
Now let’s just hope that our fellow colleagues takes this service from an early beta and creates the real deal!
Arvid, Veronika and Jenna digs right in.
We should have been monitoring the brain activity on Jenna, Ola and Veronika right here.
Cudos for the presentation that was held in a very Kraftwerk-ish manner.
A well deserved win in the category Public Good. Thumbs Up!
So, what is TechEq?
- TechEq is something as unique as an initiative between tech- and digital companies that are competitors on a daily basis. Together we will make something valuable and do something about the equality at our place of work. Good ideas and experiences will be shared and cooperation will proceed between the member companies.
Why did Apegroup choose to be a part of it?
- We are a company that’s in the forefront when it comes to creating great and innovative user experiences, but we want to be in that leading position in all areas and aspects of the modern day life. For us striving for equality is a no brainer and if we get a chance to lead by example, of course we’ll grab that opportunity and run with it!
So how does it look in numbers and what do we strive for?
- Today we are 74 employees and out of them 14 are women. That’s 19% in total. We will work with this during the year and the goal is of course to get an even higher level of percentage. We are super excited about the whole thing!
Read more about the initiative over at techeq.se!
Today we have some updates we would like to share with you all. Both an iPad version of an old favourite and and a brand new feature that will really simplify all of MTG’s Play apps.
First off! We just released an iPad version of the ICA Handla application! It has most of the appreciated features from the ICA Handla app for iPhone. But this time around we put extra effort into the cooking experience!
We have also done some pretty neat updates on the MTG application by bringing all TV-channels to one single platform. So from now on there is one app to rule them all!
Last week Dagens Industri had the privilege of visiting our brand new office, have a coffee and talk to us about… well… us! A perfect chance to tell them not only about the journey we’ve made so far, but especially where we are heading in the future.
This article was presented exclusively to DIs subscribers and we will post a link as soon as it’s up on their site. But until then you can actually click on the picture below and read the whole thing anyway!